What is the method called when you guide a guest toward a product they may like?

The method of guiding a guest toward a product they may like is known as suggestive selling. This technique involves recommending items based on the customer's interests, preferences, or previous purchases. The key aspect of suggestive selling is to enhance the customer's experience by providing tailored advice that can lead them to discover additional products they may not have initially considered, thereby increasing their satisfaction and the likelihood of a purchase.

By skillfully presenting options that align with a guest's needs or desires, a sales associate can help the customer feel understood and valued. This creates an environment where the guest is more inclined to explore various offerings and engage with the brand more deeply. Suggestive selling bolsters the relationship between the customer and the business, reinforcing customer loyalty and encouraging repeat visits.