Which principle is key to successful suggestive selling?

The principle key to successful suggestive selling is building rapport with the customer. Establishing a genuine connection with customers creates an environment of trust and understanding. When customers feel valued and understood, they are more open to recommendations and suggestions. This rapport allows the salesperson to tailor their suggestions based on the customer's preferences and needs, making them more likely to respond positively to the offers presented.

While other options may play roles in sales processes, they do not directly address the relational aspect that is crucial in suggestive selling. For instance, while discounting prices can attract customers, it does not necessarily lead to suggestive selling if the relationship isn’t established first. Product placement can enhance visibility but doesn’t guarantee engagement or a personalized approach. Efficient service matters for overall customer satisfaction but doesn't specifically foster the personal connection that encourages suggestive selling. Building rapport is foundational for creating an atmosphere where suggestive selling can thrive.